MORNING - JC

MORNING - JC

It was by chance that I just became familiar with JC and her newest release “Morning” through someone’s IG story and all i can say is, this being my first peek at her music, it’s quite the boisterous first time introduction for an artist in terms of presentation. 🌟 It’s a simple, compact, yet superbly complete offering and not for the reasons you would typically expect. 💭 It’s a track that by itself is pretty minimal when you break it down lyrically but is also one that sonically moves more into a slower atmospheric production using every inch of the soundscapes your headphones can provide. 🎧 🔥 However, what makes this release so special is how the visuals carry the responsibility of bringing the song to life, doing a great job to match the casual laidback progression of the lyrics through light-hearted snippets of her and her friends, filling in some of the blanks in the song’s subject matter with images of humor and warmth. 🎥✨ In fact, what makes this video stand out even more is that it feels as if it could be developed into some kind of full-length film, but instead it’s fun themes and settings perfectly exemplified the song’s sentimental attitude, giving the track exactly the ingredient it needed to fully shine. 💫